There is only one way to get Google to love your business and that’s is to give Google exactly what it wants. That makes sense, doesn’t it?
So exactly what does Google really want from you?
1. Relevant Keywords: Google wants you to make use of keywords that match exactly what individuals are typing into its homepage all day long. Think of Google as a broker that links your customers questions to your online content; consider keywords as the medium of currency. If your customers are utilizing “apple” currency and you’re using “mango” currency, Google can’t help you because it matches apples with apples and mangoes with mangoes. Your task is to find out exactly what currency your prospective customers are using and then use the same currency in your content. Do this and your customers will quickly find you.
2. High Quality Content: Google wants you to use high quality content. If your material is ineffective, article-spun rehash, comprised of back links to sites that have absolutely nothing to do with your business and is of no valuable to users, Google will find out and give your competitors better rankings than you.
3. Google Wants to See Relevant Backlinks: They want to meet your friends. In other words, Google gauges your credibility by who you know. That way you develop a neighborhood of relationships that Google respects.
By giving Google what it wants, you’ll get Google to love your business.