The Conscious Business Dilemma: Marketing Stinks, But I Need Clients.

M

ore entrepreneurs with values-centered ventures are coming to this realization: to become sustainable, money-making can’t be a bad thing.  Yet too many are struggling with the “how.”

If you still feel that marketing – the process of raising awareness, building customer relationships and generating revenue – stinks, then I say, good luck with that sustainability goal because you’re trying to grow a garden without fertilizer.

The “should I?” or “shouldn’t I?” dilemma doesn’t surprise me.  Here’s why:

Traditional Marketing & Advertising delivers:What Conscious Owners & Customers Want:
A lot of fluff - there’s no connection.Speak to me - not at me.
Image rather than substance.Authenticity!
Deceptive and/or manipulative messages.Reality, not pie-in-the-sky.
Irrelevant content.Evidence that YOU “get” me.

So, how do you make the shift and ask for what you want – and need – to grow your business?

As with any kind of change, the first step is to let go. Release the old stereotypes of marketing and advertising and allow yourself to think of “Conscious Marketing” as the power to create authentic, two-way communication with “your people.” When you speak your truth to an audience that values that same, heart-centered message – you will attract the people and money you deserve, while centering your business on all you hold nearest and dearest.

That’s why I created LoSoBe: to align my personal and professional values and to help other conscious businesses do the same.  You CAN market with a clear conscience – let’s start a conversation about the “how.”

So, what does this mean for you? It means no more feeling guilty about doing your own marketing and advertising. You can get sales and feel good about it.

You’re doing good in the world. Now everyone can know it.

3 Ways to Get Google to Love Your Business

google seoThere is only one way to get Google to love your business and that’s is to give Google exactly what it wants. That makes sense, doesn’t it?

So exactly what does Google really want from you?

1. Relevant Keywords: Google wants you to make use of keywords that match exactly what individuals are typing into its homepage all day long. Think of Google as a broker that links your customers questions to your online content; consider keywords as the medium of currency. If your customers are utilizing “apple” currency and you’re using “mango” currency, Google can’t help you because it matches apples with apples and mangoes with mangoes. Your task is to find out exactly what currency your prospective customers are using and then use the same currency in your content. Do this and your customers will quickly find you.

2. High Quality Content: Google wants you to use high quality content. If your material is ineffective, article-spun rehash, comprised of back links to sites that have absolutely nothing to do with your business and is of no valuable to users, Google will find out and give your competitors better rankings than you.

3. Google Wants to See Relevant Backlinks: They want to meet your friends. In other words, Google gauges your credibility by who you know. That way you develop a neighborhood of relationships that Google respects.

By giving Google what it wants, you’ll get Google to love your business.

Mobile Marketing Facts

1404788954_mobile-marketing017U.S. mobile ad spending will grow from US$790 million in 2010 to $4 billion in 2015. Local ad spend will grow from US$404 million to $2.8 billion.
http://www.biakelsey.com/Company/Press-Releases/110623-U.S.-Mobile-Local-Ad-Revenues-to-Grow-From-$404-Million-in-2010-to¬$2.8-Billion-in-2015.asp

This makes locally targeted mobile ads 51 percent of overall U.S. mobile ad spending, growing to 70 percent by 2015. Mobile local advertising includes ads that target users in specific locations or contain location-specific calls to action.
http://www.biakelsey.com/Company/Press-Releases/110623-U.S.-Mobile-Local-Ad-Revenues-to-Grow-From¬$404-Million-in-2010-to-$2.8-Billion-in-2015.asp

Worldwide mobile messaging market will be worth over US$200 billion in 2011 (SMS is $127 billion of this), reaching $334.7 billion by 2015.
http://www.portioresearch.com/MMF11-15.html

6.9 trillion SMS messages were sent in 2010. SMS traffic is expected to break 8 trillion in 2011. http://www.portioresearch.com/MMF11-15.html

Half a billion people accessed mobile Internet worldwide in 2009. Usage is expected to double within five years as mobile overtakes the PC as the most popular way to get on the Web.
http://www.itu.int/newsroom/press_releases/2010/06.html

Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.
http://ondeviceresearch.com/blog

79 percent use a smartphone to help with shopping and 70 percent use phone in store. http://www.google.com/think/insights/topics/think-mobile.html

Of those: 54 percent located a retailer; 49 percent compare prices to help decide; 34 percent search in-store inventory; 44 percent read reviews and product info; 46 percent called a retailer; 40 percent looked for promotions and discounts; 28 percent used a discount coupon on phone.
http://www.google.com/think/insights/topics/think-mobile.html

Does Your Business Need Reputation Management?

1401328991_business067For many business owners, the most difficult decisions that are made on a daily basis is how to affordably promote their business in a way that is both cost-effective and gives a positive return on investment. While there are many different avenues that a business can take to advertise themselves online, there is perhaps none more powerful than in starting an online reputation management campaign.

Online reputation management is, in a nutshell, the culmination of every aspect of online marketing compiled into a single brand driven push to create a positive and socially powerful image of the business.

In other words, online reputation management is the single capitalization of one of the most important aspects of business, social proof.

You may already know about social proof, but it is an important aspect to review. Social proof is simply the influence that peers have on one another in purchasing decisions. If you want to dramatically increase your sales, then simply find your potential customers friends and turn them into believers. They in turn will play a larger role in your potential customers buying decisions than you ever could.

The Internet has dramatically increased the importance of social proof by allowing peer to peer reviewing of businesses on a global and ever-increasing scale. If you go to Yelp.com, you will find hundreds of thousands of reviews given by average, everyday people about the businesses that they interact with.

These reviews, however unqualified and unprofessional they may be written, are more powerful than many small businesses advertising budgets can withstand. It is not impossible for a series of negative reviews on a secondary review site such as Yelp.com to put a full stop on the flow of customers to a certain business.

Does your business need reputation management? A more accurate question would be, does your business need the power of social proof?

Online reputation managers are experts in utilizing the different tools such as search engine optimization, social media marketing and others to build a positive brand for the businesses that they serve. Online reputation managers also assist and aid in the collection of honest reviews to be promoted throughout the Web.

If you continue to consider the power of social proof, you will soon come to the conclusion that stale, aged reviews lose their power over time. Particularly with this trendy generation, the more recent a review the more powerful it seems to be.

Hiring an online reputation manager, or online reputation management consulting firm, will help to ensure that you have a steady flow of current reviews to keep perspective customers satisfied.

The only question remains, will you see a positive return on investment with online reputation management company? The short answer is yes.

The longer answer is as follows: online reputation managers will build the social proof that you need. Not only will you be able to attract more customers to your business, but these customers will already be pre-qualified because of the pre-selling power of social proof, they will become more loyal because they have already been affected by their peers into loyalty, and they will also be more likely to leave a review themselves after having done business with you.

If there ever was a perfect model for a business to attract the right type of customer or client, this would be it.

Conclusion
Only you as a business owner can determine whether or not you are willing to invest in online reputation management services. If you are looking for a unique and powerful way to take your online marketing to a new level, then online reputation management services are the way to go.

5 Tips To Creating And Managing Your Online Reputation

raindrop on a leafMost people believe that controlling your online reputation is much more difficult than it really is. Unfortunately, this means that many businesses are left to fend for themselves in a way that they do not fully understand and trying to battle an unfair disadvantage in the online reputation management world.

This article will give you five simple tips to taking control of your online reputation while building your online brand and attracting customers. Continue reading