More entrepreneurs with values-centered ventures are coming to this realization: to become sustainable, money-making can’t be a bad thing. Yet too many are struggling with the “how.”
If you still feel that marketing – the process of raising awareness, building customer relationships and generating revenue – stinks, then I say, good luck with that sustainability goal because you’re trying to grow a garden without fertilizer.
The “should I?” or “shouldn’t I?” dilemma doesn’t surprise me. Here’s why:
|Traditional Marketing & Advertising delivers:||What Conscious Owners & Customers Want:|
|A lot of fluff - there’s no connection.||Speak to me - not at me.|
|Image rather than substance.||Authenticity!|
|Deceptive and/or manipulative messages.||Reality, not pie-in-the-sky.|
|Irrelevant content.||Evidence that YOU “get” me.|
So, how do you make the shift and ask for what you want – and need – to grow your business?
As with any kind of change, the first step is to let go. Release the old stereotypes of marketing and advertising and allow yourself to think of “Conscious Marketing” as the power to create authentic, two-way communication with “your people.” When you speak your truth to an audience that values that same, heart-centered message – you will attract the people and money you deserve, while centering your business on all you hold nearest and dearest.
That’s why I created LoSoBe: to align my personal and professional values and to help other conscious businesses do the same. You CAN market with a clear conscience – let’s start a conversation about the “how.”
So, what does this mean for you? It means no more feeling guilty about doing your own marketing and advertising. You can get sales and feel good about it.
You’re doing good in the world. Now everyone can know it.